App Visibility and Data Specialist

Job Description

We are seeking a proactive App Visibility and Data Specialist to enhance the visibility of the MK App in diasporan and African markets. The ideal candidate will focus on increasing organic traffic, securing backlinks, and generating buzz around our apps through various online channels. This role includes a variable remuneration component based on performance metrics

Qualification

• Minimum of 4 years in digital marketing, SEO, outreach, or a related field.
• Proven experience increasing online visibility and traffic for digital products or services.
• Strong understanding of SEO, link building, and content marketing strategies.
• Excellent communication and outreach skills in English.
• Proficiency with SEO tools like Ahrefs, SEMrush, Moz, or similar platforms.
• Ability to build and maintain professional relationships with external partners.
• Self-motivated with strong organisational skills and attention to detail.
• A bachelor’s degree in Marketing, Communications, or a related field is preferred but not required.
• Interest in educational technology and the children’s app market is a plus.

What We Offer

• Remote working opportunity with flexible hours.
• Potential for role expansion and increased responsibility as the company grows.
• Opportunity to make a meaningful impact on children’s education and habits

Key Responsibilities

• Increase App Visibility
• Link Building and Backlink Acquisition
• Content Outreach and Partnerships
• Traffic Generation
• Performance Tracking and Reporting
• Collaborative Initiatives